L'Oréal Color Riche Moisture Matte Lipstick 3.7g - 618 George V

L'Oréal Color Riche Moisture Matte Lipstick 3.7g in 618 George V is a hydrating matte bullet lipstick from the iconic French beauty brand L'Oréal Paris. Designed to deliver a modern matte finish with the comfort of a moisturising formula, the Moisture Matte interpretation pairs the celebrated Color Riche line with a non-drying matte aesthetic. 618 George V is a sophisticated, romantic shade inspired by the iconic Parisian avenue.

About L'Oréal Color Riche

L'Oréal Paris is the iconic French cosmetics brand founded in 1909, the flagship consumer brand of the L'Oréal Group — the largest cosmetics company in the world. Operating in 150 countries with 36 brands in its portfolio, L'Oréal has been a leader in beauty and innovation for over a century. Color Riche is the brand's longest-running, most beloved lipstick line; the Moisture Matte interpretation brings a hydrating modern matte to the celebrated range.

Key benefits

• Modern matte finish — velvety, non-glossy look without flatness
• Hydrating formula — non-drying, comfortable wear that doesn't crack or settle into lip lines
• High-pigment colour — bold, saturated payoff in a single coat
• Long-lasting wear — designed to hold colour through the day
• Bullet format — classic twist-up packaging is easy to apply on the go
• Accessible price point — premium quality at high-street prices

Shade

618 George V is a sophisticated, Parisian-inspired shade in the Color Riche Moisture Matte line, named after the iconic George V avenue in Paris. Perfect for romantic, polished looks, the workplace and refined daytime wear.

Who it's for

Color Riche Moisture Matte is ideal for those who love a modern matte lip with the comfort of a hydrating formula. Particularly well-suited to those who find traditional matte lipsticks too drying, and to anyone wanting a sophisticated, comfortable matte lip from a celebrated French heritage brand.

How to apply

1. Start with clean, exfoliated lips; apply lip balm beforehand if your lips are dry
2. Use a lip liner for crisp definition (optional), then apply Color Riche Moisture Matte straight from the bullet
3. Start at the centre of the lips and work outwards along the natural lip line
4. Blot with a tissue and re-apply for a more saturated, longer-wearing finish
5. Top up through the day for continuous comfortable colour

Specifications

• Size: 3.7g
• Shade: 618 George V
• Finish: Moisture Matte
• Format: Bullet (twist-up) lipstick
• Brand: L'Oréal Paris
• Range: Color Riche Moisture Matte