L'Oréal Serie Expert Blondifier Cool Shampoo 300ml

L'Oréal Série Expert Blondifier Cool Shampoo 300ml is a salon-grade purple-toning shampoo from French professional haircare brand L'Oréal Professionnel Série Expert. The 300ml bottle delivers a violet-pigmented formula engineered to neutralise unwanted yellow and brassy tones in cool, ash and silver blondes — leaving the hair cleaner-toned, conditioned and visibly luminous.

About L'Oréal Professionnel Blondifier

L'Oréal Professionnel Série Expert is the French professional haircare line internationally celebrated for science-led salon care. Blondifier is the brand's dedicated blonde-care line; the Cool variant is specifically formulated for cool and ash blondes that need anti-brass toning.

Key features

• Specifically formulated for cool, ash and silver blondes
• Violet pigments neutralise unwanted yellow and brassy tones
• Acai berry oil helps support shine and softness
• Helps maintain a clean, cool tone between salon visits
• Pair with the matching Blondifier Cool Conditioner for best results

Who it's for

Best for those with cool, ash or silver blonde hair who want a salon-grade toning shampoo — and a refined choice for fans of L'Oréal Professionnel.

How to use

1. Apply to wet hair, lather and massage into the scalp and through the lengths.
2. Leave on for 1–3 minutes depending on the depth of toning required.
3. Rinse thoroughly; follow with the matching Blondifier Cool Conditioner.
4. Wear suitable gloves if you are concerned about staining.
5. For external use only; avoid contact with the eyes.

Specifications

• Size: 300ml
• Format: Toning purple shampoo
• Hair type: Cool, ash and silver blonde hair
• Brand: L'Oréal Professionnel
• Range: Série Expert Blondifier Cool