L'Oreal Serie Expert Silver Shampoo 1500ml

L'Oréal Serie Expert Silver Shampoo 1500ml is a generous-format toning shampoo from L'Oréal Professionnel's Serie Expert salon line, designed for blonde, grey and silver hair. The violet-pigmented formula neutralises unwanted yellow tones, leaving the hair brighter, cooler and more luminous in tone — perfect for maintaining salon-fresh blondes between appointments.

About L'Oréal Professionnel

L'Oréal Professionnel is the salon-focused arm of L'Oréal — the world's number-one cosmetics group, founded in 1909 by chemist Eugène Schueller with the brand's first hair dye. L'Oréal Professionnel has built a strong global following among professional stylists, with the Serie Expert range covering targeted salon-grade haircare for every hair type and colour.

Key benefits

• Violet-pigmented toning shampoo — neutralises unwanted yellow
• Designed for blonde, grey and silver hair — Silver signature
• Brightens and cools blonde tone — fresher salon-look
• Salon-grade formulation — L'Oréal Professionnel pedigree
• Generous 1500ml salon-volume bottle — long-lasting professional supply
• Pairs with Serie Expert conditioner — coordinated routine

Who it's for

Suits anyone with blonde, highlighted, grey or silver hair who wants to neutralise unwanted brassiness and maintain a cool, bright tone. Particularly well suited to salon professionals and to long-term users who want a large-volume supply.

How to use

1. Wet the hair thoroughly
2. Apply a small amount of shampoo to the hair
3. Massage into a lather, ensuring even coverage
4. Leave on for 1–3 minutes (longer for more toning effect)
5. Rinse thoroughly and follow with the matching Serie Expert Silver conditioner

Specifications

• Size: 1500ml
• Format: Toning shampoo (violet pigment)
• Hair type: Blonde, grey, silver
• Brand: L'Oréal Professionnel
• Range: Serie Expert Silver Shampoo