Lottie London Slay All Day Liquid Lipstick 8ml - Queen

Lottie London Slay All Day Liquid Lipstick 8ml in Queen is a long-wear, matte liquid lipstick formulated to deliver full coverage in a single swipe and stay put through the day. Queen is a confident, royal-leaning shade designed to read polished and statement-ready without the dryness associated with older matte liquid lipsticks. Like the rest of the Lottie London range, the formula is 100% cruelty-free and produced under the brand's Leaping Bunny certification.

About Lottie London

Lottie London is a British, female-founder-led colour cosmetics brand built around inclusive, affordable beauty. The range is sold across the UK through Superdrug, Asos and Look Fantastic, and was developed from the start as 100% cruelty-free, with the vast majority of products certified vegan. Lottie London focuses on trend-led shade ranges, playful packaging and price points that make on-trend lip looks accessible without the premium high-street spend.

Key features

• Long-wear matte finish — designed to stay put without flaking, cracking or feathering.
• Full coverage in one swipe — high-pigment formula for opaque colour with the doe-foot applicator.
• Comfortable, non-drying texture — softer wear than traditional matte liquid lipsticks.
• Precision applicator for accurate outlining and clean fill.
• Cruelty-free — Leaping Bunny certified, no animal testing at any stage of production.

Who it's for

Slay All Day in Queen suits anyone looking for a long-wear, matte lip in a statement tone. It works for daytime and evening, holds up well through eating and drinking, and pairs naturally with a dewy or balmy base on the rest of the face — letting the lip stay the focal point of the look.

How to use

1. Start with clean, exfoliated lips. A balm a few minutes beforehand helps the formula sit smoothly.
2. Outline the lip line with the doe-foot applicator, then fill from the centre outwards.
3. Press the lips together briefly and allow the formula to set for 30–60 seconds for maximum staying power.
4. Refresh through the day by reapplying directly over existing colour — no need to fully remove first.

Specifications

• Size: 8ml
• Shade: Queen — confident statement tone
• Finish: Long-wear matte
• Format: Liquid lipstick with doe-foot applicator
• Brand: Lottie London
• Cruelty status: 100% cruelty-free (Leaping Bunny certified)

Frequently asked questions

Is Slay All Day drying on the lips?
The formula is positioned as a comfortable matte rather than the harsh, drying texture of older liquid lipsticks. Prepping the lips with a balm a few minutes before application helps the wear feel softer through the day.

How long does it last?
Long-wear is the brand's main claim — expect several hours of wear with minimal touch-ups, holding through eating and drinking better than a standard lipstick or gloss. Reapply over the existing layer to refresh colour.

How do I remove it at the end of the day?
Use an oil-based or dual-phase remover such as Clinique Take The Day Off or a micellar oil cleanser. Hold a soaked pad against the lips for a few seconds to dissolve the colour, then sweep gently from the lip line outwards.