Max Factor Colour Elixir Lipliner 10g - 030 Mauve Moment

Max Factor Colour Elixir Lipliner 10g in 030 Mauve Moment is a creamy, long-lasting lip liner from Max Factor's celebrated Colour Elixir range — designed to define, shape and prep the lips, and to coordinate beautifully with Colour Elixir lipsticks for a long-lasting, polished finish.

About Max Factor

Max Factor is an American cosmetic company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877-1938). In 1927 Max Factor introduced his first cosmetics to the broad market with the slogan suggesting every girl could look like a movie star by using Max Factor makeup.

Shade

030 Mauve Moment is a soft mauve-pink shade — perfect for defining the lips and pairing with pink, mauve or nude lipsticks for added depth and longer-lasting wear.

Key benefits

• Creamy, gliding formula — smooth, comfortable application
• Long-lasting wear — defines and shapes throughout the day
• Coordinates with Colour Elixir lipsticks — for a seamless polished finish
• Hollywood heritage — Max Factor's iconic makeup-artist craftsmanship

Who it's for

Colour Elixir Lipliner is ideal for anyone who loves a polished, defined lip look. Use it to outline before applying lipstick for added definition and longevity, or to fill in the lips as a base for matte and creamy lipsticks alike.

How to apply

1. Start with clean, balm-prepped lips
2. Sharpen the pencil for a clean point
3. Outline the natural lip line, starting at the cupid's bow
4. Fill in the entire lip area for a longer-lasting base for lipstick
5. Apply lipstick on top, or wear the liner alone for a soft matte effect

Specifications

• Size: 10g
• Shade: 030 Mauve Moment
• Format: Sharpenable lip liner pencil
• Finish: Creamy, defined
• Brand: Max Factor
• Range: Colour Elixir