Max Factor Colour Elixir Lipstick 4g - 010 Toasted Almond

Max Factor Colour Elixir Lipstick 4g in 010 Toasted Almond is a richly pigmented lipstick from the brand's iconic Colour Elixir line — built around a moisturising, comfortable formula that delivers full-coverage colour with a satin-radiant finish. The buttery formula glides on smoothly to deposit a flattering nude-brown shade that suits a wide range of skin tones.

About Max Factor

Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection — celebrated for combining rich pigment with skin-loving moisture.

Key benefits

• Rich, full-coverage pigment — vivid colour in a single swipe
• Moisturising formula — keeps lips comfortable and conditioned throughout wear
• Satin-radiant finish — glossy but not overly shiny
• Comfortable wear — glides on smoothly without dragging
• Iconic Max Factor packaging — slim, elegant bullet ideal for handbags
• Accessible everyday luxury — premium feel at a high-street price

Shade — 010 Toasted Almond

Toasted Almond is a warm, slightly creamy nude-brown shade — a polished everyday lip colour that flatters a wide range of skin tones, especially medium to medium-tan complexions with warm undertones. The understated, toasted-caramel character makes it an ideal "your-lips-but-better" choice for office wear, brunches and elevated daily looks.

Who it's for

This lipstick is for anyone who loves a polished, neutral nude lip with a comfortable finish — particularly those who want a wearable everyday staple at an accessible price point. The moisturising formula makes it especially well-suited to those who find drier matte lipsticks uncomfortable.

How to apply

1. Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
2. Blot off any excess balm before applying lipstick
3. Outline the lips with a matching lip liner for added definition
4. Apply directly from the bullet, starting from the centre and working outwards
5. Blot with tissue and apply a second coat for maximum intensity
6. Touch up through the day as desired

Specifications

• Size: 4g
• Shade: 010 Toasted Almond (warm nude-brown)
• Format: Moisturising bullet lipstick
• Finish: Satin radiant
• Coverage: Full pigment
• Brand: Max Factor
• Range: Colour Elixir