Max Factor Colour Elixir Soft Matte Lipstick 4ml - 35 Faded Red

Max Factor Colour Elixir Soft Matte Lipstick 4ml in 35 Faded Red is a long-wearing soft-matte lipstick that delivers rich, sophisticated colour with a velvety finish. The formula balances pigment intensity with skin-loving moisture for lips that look polished and confident — a wearable, modern matte that doesn't compromise on comfort.

About Max Factor

Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection, with the Soft Matte variation offering a modern, comfortable matte finish.

Key benefits

• Soft matte finish — velvety, sophisticated matte that's not flat or chalky
• Rich pigment payoff — full coverage in a single swipe
• Comfortable, non-drying formula — moisturising-feel for all-day wear
• Long-wearing — colour stays put through meals, conversation and daily wear
• Iconic Max Factor packaging — slim, elegant bullet ideal for handbags
• Accessible everyday luxury — premium feel at a high-street price

Shade — 35 Faded Red

Faded Red is a sophisticated muted-red shade — a slightly dusty, vintage-coded interpretation of the classic red lip. The flattering tone suits a wide range of skin tones and works for both daytime and evening wear, bringing instant elegance to any makeup look without the high-impact statement of a true bright red.

Who it's for

This lipstick is for anyone who loves the polish of a red lip but wants something a touch softer and more wearable than a bright statement red — particularly fans of vintage-inspired aesthetics and muted, earthy lip colours. The comfortable matte formula makes it an everyday-elegant staple in any lipstick wardrobe.

How to apply

1. Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
2. Blot off any excess balm before applying lipstick
3. Outline the lips with a matching lip liner for added definition and longer wear
4. Apply directly from the bullet, starting from the centre and working outwards
5. Blot with tissue and apply a second coat for maximum intensity
6. Touch up through the day as desired

Specifications

• Size: 4ml
• Shade: 35 Faded Red (muted vintage red)
• Format: Soft matte lipstick
• Finish: Velvety soft matte
• Coverage: Full
• Wear: Long-wearing
• Brand: Max Factor
• Range: Colour Elixir Soft Matte