Max Factor Colour Elixir Velvet Matte Lipstick 3.5g - 55 Desert

Max Factor Colour Elixir Velvet Matte Lipstick 3.5g in 55 Desert is a long-wearing velvet-matte lipstick that delivers richly pigmented, sophisticated colour with a comfortable, never-drying finish. The buttery formula glides on smoothly to create a soft, polished matte that wears beautifully through hours of daily life.

About Max Factor

Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection, with the Velvet Matte variation offering a luxurious, plush matte finish.

Key benefits

• Velvet matte finish — luxurious plush matte that's not flat or chalky
• Rich pigment payoff — full coverage in a single swipe
• Long-wearing — colour stays put through meals, conversation and busy days
• Comfortable formula — does not feel as drying as harsh liquid mattes
• Buttery, smooth glide — applies without dragging or tugging the lips
• Sleek bullet packaging — handbag-friendly and elegant

Shade — 55 Desert

Desert is a warm, sun-baked terracotta-nude shade with rich, earthy undertones — a sophisticated, slightly autumn-leaning lip colour that flatters a wide range of skin tones. Pairs beautifully with both bold smoky eyes and natural daytime makeup looks, making it a polished everyday option for confident lipstick wearers.

Who it's for

This lipstick is for anyone who loves a polished, slightly sophisticated nude-toned lip with a luxurious matte finish — particularly those who want a comfortable wearable matte rather than a heavily drying liquid lipstick. The warm desert tone makes it especially gorgeous in autumn and winter, and the accessible price point makes it a great staple for any lipstick wardrobe.

How to apply

1. Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
2. Blot off any excess balm before applying lipstick
3. Outline the lips with a matching lip liner for added definition
4. Apply directly from the bullet, starting from the centre and working outwards
5. Blot with tissue and apply a second coat for maximum intensity
6. Touch up through the day as desired

Specifications

• Size: 3.5g
• Shade: 55 Desert (warm terracotta-nude)
• Format: Velvet matte bullet lipstick
• Finish: Luxurious velvet matte
• Coverage: Full pigment
• Wear: Long-wearing
• Brand: Max Factor
• Range: Colour Elixir Velvet Matte