Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml - 77 Soft Honey

Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 in 77 Soft Honey is a long-wear liquid foundation that combines primer, concealer and foundation in a single, lightweight formula. The medium-to-full coverage finish stays put for up to a full day, while the SPF20 filter and antioxidant network help defend skin against UV, pollution and blue light.

About Max Factor

Max Factor began in 1909 when Polish-born Maksymilian Faktorowicz set up a small make-up studio in Los Angeles to supply cosmetics for the early Hollywood film industry. Faktorowicz is credited with coining the term "make-up" and with formulating the first products designed specifically for photographic and on-screen use. More than a century on, the brand keeps its cinematic heritage at the centre of its identity, translating professional techniques into everyday products available on the high street.

Key benefits

• 3 in 1 formula: primes, conceals and covers in one step, simplifying the make-up routine.
• Long wear: stays flawless throughout the day for an enduring, photo-ready finish.
• Medium-to-full coverage: evens out tone, conceals redness and blurs imperfections with a soft-focus result.
• SPF20: adds a layer of UVA/UVB defence to support daily skin protection.
• Lightweight feel: sits comfortably on skin with a breathable, second-skin sensation.

Who it's for

Soft Honey is a warm, golden medium shade suited to medium skin tones with warm or neutral undertones. The 3 in 1 format is ideal for anyone who wants a streamlined routine — a single bottle that handles priming, concealing and base in one — and for those who prefer a lasting, polished finish for work, daytime events or evenings out.

How to apply

1. Start with cleansed and moisturised skin and allow your moisturiser to absorb fully.
2. Shake the bottle and dispense a small amount onto the back of the hand.
3. Apply with fingertips, a foundation brush or a damp sponge, working outwards from the centre of the face.
4. Build up coverage gradually on any areas that need extra evening, then set with powder if a more matte finish is preferred.

Specifications

• Size: 30ml
• Shade: 77 Soft Honey
• SPF: 20
• Coverage: Medium to full
• Brand: Max Factor