Max Factor Lipfinity 24 Hour Velvet Matte Lipstick 2.3ml - 65 Vanity Brown

Max Factor Lipfinity 24 Hour Velvet Matte Lipstick 2.3ml in 65 Vanity Brown is a longwear matte lipstick from the iconic American makeup brand Max Factor. Part of the Lipfinity 24 Hour family, this velvet matte lipstick delivers exceptional 24-hour longevity in a high-pigment statement matte finish.

About Max Factor

Max Factor is the iconic American cosmetics company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877–1938) — known for inventing the term "make-up" itself. In 1927 Max Factor introduced his first cosmetics sold to the broad market, advertised with the slogan suggesting every girl could look like a movie star by using Max Factor makeup.

Key benefits

• Up to 24-hour wear — Lipfinity signature longevity
• Velvet matte finish — comfortable longwear matte
• High-pigment colour payoff — bold statement lip
• 2.3ml bullet format — handbag-friendly size
• Accessible Max Factor quality — Hollywood heritage
• Comfortable wear — non-drying longwear matte

Shade

65 Vanity Brown is a warm brown shade — perfect for on-trend brown lip looks and autumn-winter warm makeup pairings.

Who it's for

Suits anyone who wants longwear matte lip colour with exceptional 24-hour staying power. Particularly well suited to those who love the brown lip aesthetic at an accessible price.

How to apply

1. Prep the lips by exfoliating gently and applying a thin layer of balm
2. Optionally outline with a coordinating lip liner
3. Apply the lipstick directly from the bullet, working from the centre outwards
4. Allow to dry to the velvet matte finish
5. Touch up sparingly throughout the day

Specifications

• Size: 2.3ml
• Shade: 65 Vanity Brown
• Finish: Velvet matte
• Wear time: Up to 24 hours
• Brand: Max Factor
• Range: Lipfinity 24 Hour Velvet Matte