Shu Uemura Eye Shadow Pressed Powder Refill 1.4g - 770 A Medium Purple

Shu Uemura Eye Shadow Pressed Powder Refill in 770 A Medium Purple is a finely milled, highly pigmented mid-purple shadow with a soft satin sheen. The refill format slides into Shu Uemura's reusable magnetic palette, allowing make-up enthusiasts to build a custom personal palette without buying a new case each time.

About Shu Uemura

Shu Uemura is a Japanese beauty house founded in 1967 by Mr Shu Uemura, a celebrated Hollywood make-up artist who pioneered cleansing oils, custom palettes and Tokyo-meets-Paris luxury cosmetics. The brand is renowned for artist-grade pigments, refined textures and a strong commitment to refillability.

Key benefits

• Finely milled, professional-grade pigment
• Smooth, blendable satin finish
• Refill format compatible with Shu Uemura's reusable palettes
• Pairs beautifully with neutrals, gold and pinks for layered eye looks

Who it's for

Make-up lovers, professionals and palette curators who want to build a personalised, refillable Shu Uemura collection — and anyone after a wearable mid-purple to flatter green or brown eyes.

How to use

1. Click the refill pan into your Shu Uemura magnetic palette.
2. Apply with an eyeshadow brush across the lid; build up gradually for stronger pay-off.
3. Use a damp brush for an intense, near-liner finish.
4. Blend the edges with a fluffy crease brush for a soft, professional look.

Specifications

• Brand: Shu Uemura
• Product: Eye Shadow Pressed Powder Refill
• Shade: 770 A Medium Purple
• Net weight: 1.4g
• Finish: Satin