W7 West End Girls City Of London Lipstick 3g Powder Pink

W7 West End Girls City of London Lipstick 3g in shade Powder Pink is a creamy, matte-finish lipstick from the British budget beauty brand W7. Powder Pink is a soft, dusty rose-pink — flattering on most skin tones — that delivers a clean, modern matte look at a high-street price point.

About W7

W7 Cosmetics is a British make-up brand owned by Warpaint London, well-known for its accessible, trend-led, on-the-pulse cosmetics inspired by luxury releases. The City of London / West End Girls range plays on London's iconic neighbourhoods, with each shade named after a different vibe.

Key features

• Shade Powder Pink: a soft dusty pink — wearable and flattering
• Matte finish: velvety, modern, non-shiny
• Creamy bullet formula: glides on smoothly without skipping
• Long-lasting wear: stays put through coffees and meetings
• Affordable everyday luxe: a high-street take on a luxury matte
• Compact 3g bullet: handbag-friendly

Who it's for

Best for everyday lipstick wearers who want a modern, dusty-pink matte that flatters most skin tones — and for fans of W7's accessible take on trend-led beauty.

How to use

1. Start with clean, exfoliated lips and a thin layer of balm if needed.
2. Outline the lips, starting from the cupid's bow and working outwards.
3. Fill in the centre of the lips, pressing the bullet flat for full coverage.
4. Blot lightly with a tissue and reapply for a longer-lasting matte finish.
5. Touch up through the day as needed.

Specifications

• Size: 3g
• Shade: Powder Pink (dusty rose-pink)
• Finish: Matte
• Format: Bullet lipstick
• Brand: W7
• Range: West End Girls City of London